ISO and JOICO win Stylist Choice awards top honors again for the 10th year in a row!

The stylist choice awards held in Chicago bestowed honors to many of the fine products available at the Final Cut Hair Studio. Morrocanoil was celebrated twice as favorite prestige product and the favorite product that yolu cannot live without, and REDKEN color extend shampoo was named as a fave as well. PureOlogy once again took top conditioning kudos in two categories

Winners Announced for BTC's 2010 Stylist Choice Awards!

Favorite Shampoo

Redken Color Extend Shampoo 

Favorite Conditioner

PureOlogy HydrateCondition  

Favorite New Shampoo/Conditioner

Sebastian Volupt

Favorite Prestige Shampoo/Conditioner

PureOlogy Hydrate

Favorite Deep or Restorative Conditioner

Joico K-PAK Deep-Penetrating Reconstructor    

Favorite Prestige Styling Product

Moroccanoil Oil Treatment

Favorite Straightening Product (non-chemical)

Matrix Sleek.look Blow-Down Extreme Crème

Favorite Chemical Smoothing System

Coppola Keratin Complex Smoothing Therapy

Favorite Styling Product

TIGI Bed Head Manipulator

Favorite New Styling Product

TIGI Catwalk Your Highness Thickening Gel Crème

Favorite Hairspray

Kenra Volume Spray 25    

Favorite Permanent Color Line

Redken Color Fusion    

Favorite Demi-Permanent Color Line

Redken Shades EQ     

Favorite Highlightening System

Scruples Blazing

Favorite Bleach Lightener

Wella Blondor     

Favorite Permanent Wave

ISO Options Waves    

Favorite Color Protecting Product

PureOlogy Hydrate   

Favorite Men's Product Line

American Crew    

Favorite Fine or Thinning Haircare Product

Nioxin Scalp Therapy

Favorite Multicultural Company

Mizani    

Favorite Professional Make-up Line

TIGI Bed Head Make-Up    

Favorite Volumizing Product

TIGI Catwalk Your Highness Root Boost Spray

Favorite Product You Can't Live Without

Moroccanoil Oil Treatment

Favorite Blow Dryer

Farouk Systems CHI Turbo    

Favorite Flat Iron

Farouk Systems CHI Ceramic    

Favorite Hair Extensions Company 

Great Lengths  

Favorite Collection on BTC*

Goldwell Color Zoom 2010 "Just naked" Collection

Favorite Step-by-Step on BTC*

Wella Koleston Perfect Special Blonde

Favorite Event or Show

America’s Beauty Show

Favorite Small Company

UNITE

Favorite Educator or Platform Artist

Nick Arrojo

Favorite Overall Professional Products Co. (best products, education, support, etc.)

TIGI